Concepts Defined

1. an accepted or professed rule of action or conduct: a person of good moral principles.
2. a fundamental, primary, or general law or truth from which others are derived: the principles of modern physics.
3. a fundamental doctrine or tenet; a distinctive ruling opinion: the principles of the Stoics.
4. principles, a personal or specific basis of conduct or management: to adhere to one's principles; a kindergarten run on modern principles.
5. guiding sense of the requirements and obligations of right conduct: a person of principle.

Moral Principles
Understand that this life is the only one we have. Morality should not prescribe how we live in this life in order that we obtain better position in a possible afterlife. Instead, morality should maximize utility in this life, while we are alive and after we are gone (should these be the goals of our moral code). One can imagine a moral code with different goals, but it remains that this life is the only one we have.

Sociology, the ideals, customs, institutions of a society toward which the people of the group have an affective regard. These values may be positive, as cleanliness, freedom, or education, or negative, as cruelty, crime, or blasphemy.

Value words:
ambition, competency, individuality, equality, integrity, service, responsibility, accuracy, respect, dedication, diversity, improvement, enjoyment/fun, loyalty, credibility, honesty, innovativeness, teamwork, excellence, accountability, empowerment, quality, efficiency, dignity, collaboration, stewardship, empathy, accomplishment, courage, wisdom, independence, security, challenge, influence, learning, compassion, friendliness, discipline/order, generosity, persistency, optimism, dependability, flexibility

Personal values, provide an internal reference for what is good, beneficial, important, useful, beautiful, desirable, constructive. Values generate behaviour and help solve common problems for survival.

1. something believed; an opinion or conviction: a belief that the earth is flat.
2. confidence in the truth or existence of something not immediately susceptible to rigorous proof: a statement unworthy of belief.
3. confidence; faith; trust: a child's belief in his parents.
4. a religious tenet or tenets; religious creed or faith: the Christian belief.

1. acquaintance with facts, truths, or principles, as from study or investigation; general erudition: knowledge of many things.
2. familiarity or conversance, as with a particular subject or branch of learning: A knowledge of accounting was necessary for the job.
3. acquaintance or familiarity gained by sight, experience, or report: a knowledge of human nature.
4. the fact or state of knowing; the perception of fact or truth; clear and certain mental apprehension.
5. awareness, as of a fact or circumstance: He had knowledge of her good fortune.
6. something that is or may be known; information: He sought knowledge of her activities.
7. the body of truths or facts accumulated in the course of time.
8. the sum of what is known: Knowledge of the true situation is limited.

1. the act or an instance of motivating, or providing with a reason to act in a certain way: I don't understand what her motivation was for quitting her job. Synonyms: motive, inspiration, inducement, cause, impetus.
2. the state or condition of being motivated: We know that these students have strong motivation to learn.
3. something that motivates; inducement; incentive: Clearly, the company's long-term motivation is profit.